Vector Expo Company and International Trading Company Fabrik organized participation of Russian food and drinks manufacturers at Food Safety Expo on 20-22 June, 2016.
Different types of products were presented at the exhibition by means of the organized collective stand of Russian exporters. Brightly decorated, it could not help attracting lots of attention. Live music playing famous Russian and Chinese songs also created nice atmosphere at the event.
“Food Safety Expo exhibition was beyond our expectations,- said Alfred Khamzin, managing partner in Vector Expo company. – Collective stand of Russian exporters was not only very popular among visitors, but also became a highlight of the event”.
Meanwhile, Vladislav Pantukhin, general director in Fabrik company, noticed: “Import of Russian goods to China is popular as never before. Mainly, it is caused by them being recognized as ecologically clean. Having Russian exporters participate at Food Safety Expo is a big step towards cooperative development of Russia and China. Such events contribute to cooperation and help strengthen economic and friendly relations between the countries”. This was also noticed by the vice-minister of Food and Drug Administration who visited the Russian pavilion.
For most of Russian participants this was the first experience at exhibitions in China. The organizers managed to make participation at exhibition convenient for everyone: every participant was provided with a personal representative speaking Chinese and English languages. A manager would contact potential clients in advance, tell them about the company, held production tasting, while a company’s employee could connect the visitors of the exhibition from Russia via WeChat- popular mobile app in China. During the exhibition participants had great opportunities not only to communicate with the buyers directly, also held negotiations with China National Food Industry (Group)- one of the leading Chinese organizations. These connections might facilitate the process of entering the Chinese market. Some of them have already got requests for export of their products to China.